60
step stool
Launch itA $16.4M/yr market growing +9.0% this quarter with returns at 1.9% — clears our launch bar.
Market size
Incredible$16.4M$16.4M/yr · 12.8M searches
Avg price
Incredible$28.87avg listing price — sweet spot $15–$100
Price range
Great$10.00–$53.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Review moat
Bad10,806.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality