62
starfish
Worth a lookShows a fragmented shelf (top 5 take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great35%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good604.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+34.2%90-day search growth — must beat 0% to launch
Avg price
Good$12.90avg listing price — sweet spot $15–$100
Price range
Good$6.87–$25.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$271K$271K/yr · 505K searches
Signals No Dominant Brand