45
stands
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$26.44avg listing price — sweet spot $15–$100
Price range
Great$6.89–$63.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$117K$117K/yr · 397K searches
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Review moat
Bad7,725.9avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale