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56

standing ashtray

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 46Conversion 43Competition 64Returns 96Price range 90Avg price 95Brand share 65Review moat 57Quality gap 43

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.02

avg listing price — sweet spot $15–$100

Price range

Great$9.07–$97.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,239.41

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+16.8%

90-day search growth — must beat 0% to launch

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$71K

$71K/yr · 58K searches

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