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50

stainless steel toothbrush holder

Worth a look

Shows no brand lock-in (top 5 brands take 49% of clicks), but a small market ($73K/yr) keeps it on the watch list.

Market size 18Growth 28Conversion 52Competition 74Returns 75Price range 48Avg price 51Brand share 86Review moat 31Quality gap 38

Brand share

Great49%

top-5 brand share — no brand owns this niche

Returns

Great2.0%

return rate — above 5% kills the launch gate

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.06

avg listing price — sweet spot $15–$100

Price range

Okay$5.24–$24.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,434.67

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.4%

90-day search growth — must beat 0% to launch

Market size

Bad$73K

$73K/yr · 143K searches

Reviews