35
squishmallow blanket
Skip itSoft demand (-25.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.23avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Good$9.01–$132.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,598.48avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 118K searches
Growth
Bad-25.0%90-day search growth — must beat 0% to launch