47
squeeze butter
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$21.42avg listing price — sweet spot $15–$100
Price range
Great$3.58–$61.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,112.29avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$60K$60K/yr · 74K searches
Competition
Bad91%top-5 click share — a locked-up shelf