45
square soap travel case
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great457.25avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.38–$37.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Growth
Good+32.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.74avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$46K$46K/yr · 84K searches