48
spring wax melts
Skip itSoft demand (-70.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good719.25avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.61avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good$5.59–$26.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 31K searches
Growth
Bad-70.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier