46
spring throw blanket
Skip itSoft demand (-71.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$21.32avg listing price — sweet spot $15–$100
Price range
Great$8.52–$43.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,715.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad$43K$43K/yr · 309K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-71.0%90-day search growth — must beat 0% to launch