45
spongebob blanket
Skip itSoft demand (-32.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.36avg listing price — sweet spot $15–$100
Price range
Incredible$15.64–$72.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Okay1,663avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$132K$132K/yr · 220K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-32.0%90-day search growth — must beat 0% to launch