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spell jars
Worth a lookShows no brand lock-in (top 5 brands take 57% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great$15.80avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$5.95–$33.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.1%90-day search growth — must beat 0% to launch
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,470.59avg incumbent reviews — the moat a new listing must climb
Market size
Okay$125K$125K/yr · 179K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand