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spell candles
Worth a lookShows low returns (1.4%), but soft demand (+0.3% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good$6.38–$27.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$482K$482K/yr · 652K searches
Avg price
Good$12.90avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,771.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.3%90-day search growth — must beat 0% to launch