50
soy tealight candles
Worth a lookShows low returns (1.2%), but soft demand (-26.2% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.79avg listing price — sweet spot $15–$100
Price range
Good$7.82–$26.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,842.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 40K searches
Growth
Bad-26.2%90-day search growth — must beat 0% to launch