59
soy milk maker
Worth a lookShows a $2.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$2.0M$2.0M/yr · 1.9M searches
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Review moat
Great266.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great$78.78avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Bad$30.35–$417.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad7.6%return rate — above 5% kills the launch gate
Growth
Bad-28.5%90-day search growth — must beat 0% to launch