60
sourdough crock
Worth a lookShows a sweet-spot price point ($21.52 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.52avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Great$8.99–$36.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good743.8avg incumbent reviews — the moat a new listing must climb
Market size
Good$597K$597K/yr · 428K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand