36
soup bags
Skip itSoft demand (-51.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Good$5.75–$33.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,171.27avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.25avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 52K searches
Growth
Bad-51.5%90-day search growth — must beat 0% to launch