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sold sign
Worth a lookShows a sweet-spot price point ($20.44 avg), but a small market ($65K/yr) keeps it on the watch list.
Avg price
Great$20.44avg listing price — sweet spot $15–$100
Review moat
Great326.77avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.63–$111.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Returns
Bad6.9%return rate — above 5% kills the launch gate
Market size
Bad$65K$65K/yr · 103K searches