55
soccer blanket
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-4.6% this quarter) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$19.84avg listing price — sweet spot $15–$100
Price range
Great$11.12–$34.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Great459.19avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$171K$171K/yr · 253K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand