50
soap saver
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a small market ($60K/yr) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Good$14.19avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$4.04–$29.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,417.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 120K searches
Signals No Dominant Brand