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soap caddy
Worth a lookShows searches that convert (7.6% search→purchase), but a deep review moat (4,851 avg reviews) keeps it on the watch list.
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Good$282K$282K/yr · 316K searches
Avg price
Okay$11.72avg listing price — sweet spot $15–$100
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Price range
Okay$5.80–$19.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,850.92avg incumbent reviews — the moat a new listing must climb