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snowflake garland
Skip itSoft demand (-60.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great128.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.24avg listing price — sweet spot $15–$100
Returns
Okay4.9%return rate — above 5% kills the launch gate
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad$4.36–$16.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$14K$14K/yr · 44K searches
Growth
Bad-60.5%90-day search growth — must beat 0% to launch