33
snowflake blanket
Skip itSoft demand (-51.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.24avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$10.65–$34.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 5% kills the launch gate
Review moat
Bad4,589.19avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$19K$19K/yr · 95K searches
Growth
Bad-51.9%90-day search growth — must beat 0% to launch