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snoopy easter
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$35.41avg listing price — sweet spot $15–$100
Review moat
Great207.82avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$7.35–$141.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$196K$196K/yr · 182K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality