55
smoking gun
Worth a lookShows low returns (0.5%), but soft demand (-7.4% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$71.90avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good857.27avg incumbent reviews — the moat a new listing must climb
Market size
Good$287K$287K/yr · 146K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Okay$19.65–$208.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.4%90-day search growth — must beat 0% to launch