39
smiley face blanket
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.66avg listing price — sweet spot $15–$100
Price range
Great$13.54–$56.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great447.82avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 28K searches