46
smells like abandonment candle
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Review moat
Great261.33avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Good+33.7%90-day search growth — must beat 0% to launch
Avg price
Okay$11.78avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$7.12–$16.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$43K$43K/yr · 29K searches