55
small towels
Worth a lookShows low returns (1.4%), but a small market ($42K/yr) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Good$5.49–$38.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.22avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Review moat
Bad17,272.35avg incumbent reviews — the moat a new listing must climb
Market size
Bad$42K$42K/yr · 63K searches