43
small roaster pan with lid
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.30avg listing price — sweet spot $15–$100
Price range
Great$21.15–$107.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,032.33avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$127K$127K/yr · 138K searches
Returns
Bad5.6%return rate — above 5% kills the launch gate
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Signals High Returns