44
small plate stand
Skip itPrices mostly outside the sweet spot ($4.95–$13.34) — this niche doesn't clear our bar today.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,111.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Market size
Okay$124K$124K/yr · 182K searches
Avg price
Bad$8.23avg listing price — sweet spot $15–$100
Price range
Bad$4.95–$13.34cheapest to priciest tracked listing — scored on the share inside $15–$100