40
small number balloons
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,078.76avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Price range
Okay$4.38–$18.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.00avg listing price — sweet spot $15–$100
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 229K searches