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small cast iron skillet
Skip itA deep review moat (28,454 avg reviews) — this niche doesn't clear our bar today.
Avg price
Great$20.95avg listing price — sweet spot $15–$100
Price range
Great$6.91–$40.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Good$470K$470K/yr · 447K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Returns
Okay5.0%return rate — above 5% kills the launch gate
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad28,453.85avg incumbent reviews — the moat a new listing must climb