53
skull candle
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a small market ($53K/yr) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$7.40–$67.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.70avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,979.41avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 142K searches