54
sister candle
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a small market ($41K/yr) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Review moat
Good589.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.69avg listing price — sweet spot $15–$100
Price range
Okay$4.82–$18.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$41K$41K/yr · 39K searches