55
sister blanket
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but soft demand (-18.4% this quarter) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$19.96avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Great442.24avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.04–$35.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$117K$117K/yr · 187K searches
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand