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57

sink soap dispenser

Worth a look

Shows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 41Growth 32Conversion 35Competition 94Returns 54Price range 75Avg price 82Brand share 93Review moat 25Quality gap 52

Competition

Great21%

top-5 click share — an open shelf

Brand share

Great42%

top-5 brand share — no brand owns this niche

Avg price

Great$17.90

avg listing price — sweet spot $15–$100

Price range

Great$7.49–$37.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$215K

$215K/yr · 434K searches

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+5.7%

90-day search growth — must beat 0% to launch

Review moat

Bad4,510.52

avg incumbent reviews — the moat a new listing must climb

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