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single pillow
Worth a lookShows searches that convert (7.9% search→purchase), but a deep review moat (24,222 avg reviews) keeps it on the watch list.
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Price range
Great$5.79–$50.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.88avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Market size
Okay$114K$114K/yr · 97K searches
Review moat
Bad24,222.42avg incumbent reviews — the moat a new listing must climb