61
silly string
Launch itA $1.3M/yr market growing +32.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$30.68avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 564K searches
Review moat
Great341.25avg incumbent reviews — the moat a new listing must climb
Price range
Great$4.37–$67.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+32.4%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand