50
silk sheets
Worth a lookShows a sweet-spot price point ($22.07 avg), but a deep review moat (13,009 avg reviews) keeps it on the watch list.
Avg price
Great$22.07avg listing price — sweet spot $15–$100
Price range
Great$13.84–$52.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.5M$1.5M/yr · 3.7M searches
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad13,008.53avg incumbent reviews — the moat a new listing must climb