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silicone egg molds
Skip itSoft demand (-70.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Great$6.27–$40.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$13.54avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,410.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 132K searches
Growth
Bad-70.2%90-day search growth — must beat 0% to launch