Skip to content
45

silicone egg molds

Skip it

Soft demand (-70.2% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 0Conversion 54Competition 53Returns 77Price range 75Avg price 63Brand share 71Review moat 31Quality gap 52

Returns

Great1.9%

return rate — above 5% kills the launch gate

Price range

Great$6.27–$40.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Avg price

Good$13.54

avg listing price — sweet spot $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,410.14

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$81K

$81K/yr · 132K searches

Growth

Bad-70.2%

90-day search growth — must beat 0% to launch

Products