35
shw desk
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Great$82.97avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$27.40–$187.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Review moat
Bad10,569.42avg incumbent reviews — the moat a new listing must climb
Market size
Bad$27K$27K/yr · 76K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price