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shrek blanket

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A small market ($20K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 19Conversion 22Competition 35Returns 88Price range 93Avg price 95Brand share 17Review moat 53Quality gap 21

Avg price

Incredible$26.53

avg listing price — sweet spot $15–$100

Price range

Great$14.20–$49.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Good1,385.44

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$20K

$20K/yr · 43K searches

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