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shot glasses with lids
Skip itSoft demand (-38.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Good$14.90avg listing price — sweet spot $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good$4.01–$29.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$241K$241K/yr · 254K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,143.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-38.4%90-day search growth — must beat 0% to launch