49
short taper candles
Skip itSoft demand (-26.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$14.69avg listing price — sweet spot $15–$100
Price range
Good$6.51–$33.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,053.21avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay$102K$102K/yr · 200K searches
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand