60
shop signs
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$22.32avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$6.24–$116.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good639.68avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Market size
Okay$118K$118K/yr · 245K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand