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shikibuton
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Good$107.14avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Okay2,199.3avg incumbent reviews — the moat a new listing must climb
Market size
Okay$116K$116K/yr · 197K searches
Price range
Bad$27.77–$497.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price