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sherpa comforter
Skip itSoft demand (-48.6% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$20.63–$94.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$48.72avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,984.22avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$74K$74K/yr · 95K searches
Growth
Bad-48.6%90-day search growth — must beat 0% to launch