40
sherpa blanket twin
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.01avg listing price — sweet spot $15–$100
Price range
Great$14.41–$46.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad21,348.69avg incumbent reviews — the moat a new listing must climb
Market size
Bad$30K$30K/yr · 79K searches
Growth
Bad-50.6%90-day search growth — must beat 0% to launch