31
sherpa blanket king
Skip itSoft demand (-56.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.15avg listing price — sweet spot $15–$100
Price range
Incredible$19.42–$54.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad26,323.26avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 56K searches
Growth
Bad-56.6%90-day search growth — must beat 0% to launch