40
sextant
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible78.1avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$90.00avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Market size
Okay$119K$119K/yr · 91K searches
Price range
Bad$10.36–$393.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Bad87%top-5 click share — a locked-up shelf